Introduction
Company: Logel Homes
Industry: Homebuilding and Real Estate Development
Location: Calgary, Canada
Key Contact: Riley, Sales and Marketing Manager
Logel Homes, a leading homebuilder known for innovation and customer-centric approaches, sought to enhance their sales process and improve lead conversion rates. Facing a competitive market and changing buyer behaviors, they needed a solution to engage potential customers earlier, streamline sales operations, and integrate their marketing and sales efforts effectively.
Objectives
- Accelerate Sales Cycles: Reduce the time from lead generation to deal closure.
- Increase Lead Conversion Rates: Engage website visitors and convert them into qualified leads.
- Enhance Customer Experience: Provide 24/7 access for customers to make decisions and reservations at their convenience.
- Integrate Marketing and Sales: Align efforts to maximize the impact of marketing campaigns on sales performance.
- Streamline Technology Use: Integrate with existing systems to reduce technology fatigue and improve efficiency.
Solution
Logel Homes partnered with Ownly to implement a comprehensive lead nurturing and conversion platform designed specifically for homebuilders.
Key Features Implemented:
1. 24/7 Online Reservation System
- Always-On Access: Customers could reserve homes anytime, removing barriers and catering to modern buying habits.
- Buyer Verification: Mandatory verification ensured that leads were qualified, saving the sales team time and resources.
2. Interactive Customer Engagement Tools
- Save and Favorite Homes: Enabled customers to bookmark properties, providing insights into their preferences.
- Personalized Experience: Interactive floor plans and virtual tours engaged customers early in their journey.
3. Seamless CRM Integration
- HubSpot Integration: Ownly integrated with Logel Homes' existing CRM, centralizing data and eliminating the need to log into multiple systems.
- Automated Notifications: Instant alerts on customer activities allowed timely follow-ups.
4. Marketing Support and Educational Content
- Packaged Marketing Materials: Provided ready-to-use content to educate customers about the buying process and the benefits of online reservations.
- Website Enhancements: Clear calls-to-action and informative content improved website engagement.
5. Data Analytics and Reporting
- Aggregated Insights: Access to comprehensive analytics helped track customer engagement and optimize strategies.
- Actionable Data: Leveraged customer behavior data to inform marketing and sales decisions.
Implementation
Smooth Deployment
- Collaboration: Ownly's team worked closely with Logel Homes to ensure a seamless implementation with minimal disruption.
- Customization: Tailored the platform to align with Logel Homes' branding and specific workflow requirements.
Sales Team Training
- Comprehensive Training: Educated the sales team on using Ownly effectively, emphasizing ease of use and benefits.
- Ongoing Support: Provided continuous support to address any questions or challenges.
Marketing Integration
- Website Integration: Implemented Ownly's tools prominently on the website to capture visitor interest.
- Educational Campaigns: Launched marketing initiatives to inform customers about the new online reservation capabilities.
Results
1. Accelerated Sales Cycles
- 50% Reduction in Sales Cycle Time: Processes that previously took ten days were completed in as little as two days.
- Efficient Closures: The online reservation system acted as the final closer, expediting deal closures.
2. Increased Lead Conversion Rates
- 30% of Reservations Through Ownly: A significant portion of sales originated from Ownly's platform.
- Higher Website Engagement: Interactive tools led to increased time spent on the website and more qualified leads.
3. Enhanced Customer Experience
- 24/7 Accessibility: Customers appreciated the flexibility to make decisions on their schedule, leading to higher satisfaction.
- Out-of-Town Sales Boosted: Simplified processes for remote buyers expanded the customer base.
4. Improved Sales and Marketing Alignment
- Integrated Efforts: Seamless data sharing and communication between departments improved strategy and execution.
- Data-Driven Decisions: Leveraged analytics to refine marketing campaigns and sales approaches.
5. Streamlined Technology Use
- Reduced Technology Fatigue: Integration with existing systems minimized the need for additional platforms.
- Increased Efficiency: Automated processes and centralized data enhanced productivity.
Testimonial
"Ownly's implementation was incredibly easy and seamless—our whole team was amazed. It transformed our sales process by providing 24/7 access for our customers to make decisions, acting as the final closer in our sales cycle. The integration with our existing systems meant no additional tech fatigue, and the results have been outstanding."
— Riley, Sales and Marketing Manager at Logel Homes
Conclusion
By adopting Ownly's platform, Logel Homes successfully transformed their sales and marketing operations, leading to significant improvements in efficiency, lead conversion, and customer satisfaction. The partnership enabled them to:
- Stay Ahead of Competitors: Offering a modern, convenient buying experience set Logel Homes apart in the market.
- Maximize Marketing ROI: Enhanced lead conversion meant that marketing efforts translated more effectively into sales.
- Empower Their Team: Streamlined processes and better tools allowed the sales and marketing teams to focus on strategic initiatives.
Future Plans
Building on this success, Logel Homes plans to:
- Expand Platform Use: Implement additional features to further enhance customer engagement.
- Leverage Advanced Analytics: Utilize deeper insights for personalized marketing and sales strategies.
- Continuous Innovation: Collaborate with Ownly to stay at the forefront of industry trends and technologies.
About Ownly
Ownly is a leading provider of digital sales solutions tailored for the homebuilding industry. Our platform bridges the gap between marketing and sales, transforming website visitors into qualified leads and accelerating the sales process. By offering seamless integration, interactive customer experiences, and actionable insights, Ownly empowers homebuilders to unlock their full sales potential.
